Announcement details
On Monday, September 28, 2026, Meta announced a new business unit, Meta Enterprise Platform. The initiative aims to sell artificial intelligence (AI) products and services to businesses and corporate customers, TechCrunch reported.
The new unit will be led by Chirantan "CJ" Desai, CEO of database software giant MongoDB. As chief enterprise platform officer, he will report directly to Meta CEO Mark Zuckerberg.
Zuckerberg called the new direction the company's "next major business pillar." At launch, the platform brings together four products: the Muse agent, Meta Business Agent, Muse API, and Muse Code.
The move did not come out of nowhere: earlier in September, Meta launched Muse, a personal AI assistant for consumers that can send emails, book travel, and handle similar tasks. In June, the company introduced Meta Business Agent for advertisers. Enterprise Platform is seen as the enterprise continuation of those products.
Analysts see Meta's advantage in the nearly 200 million small businesses already on Facebook — that huge customer base could become a natural distribution channel for enterprise AI products. But the market is fiercely competitive: OpenAI and Anthropic are also fighting for enterprise customers.
Who is CJ Desai
Before the appointment, Desai served as CEO and president of MongoDB, a role he took on in November 2025. Previously he led product and engineering at Cloudflare and spent nearly eight years at ServiceNow, including as president and chief operating officer.
In a statement accompanying the announcement, Desai said:
"Over the coming years, AI will fundamentally redefine how organizations of all sizes innovate, grow, serve customers, and run business operations."
According to him, the platform is designed to turn Meta's AI stack into products and services that companies can deploy in their own businesses.
What changed at MongoDB
Desai's surprise departure hit MongoDB shares: they fell 17-18% on the day of the announcement. The company said former CEO Dev Ittycheria had been named interim chief — he previously held the role, while the board searches for a permanent successor.
Meta's own shares fell 4.79% on announcement day, closing at $715.62. Analysts noted that Bank of America and Citigroup nevertheless maintained "buy" ratings, setting price targets of $810 and $800. That market reaction suggests investors treated the news as a short-term fluctuation.
Open questions
As VentureBeat notes, the announcement describes a strategy more than a product bundle: which products are already available through the new platform, how they work, what they cost, and what contractual and administrative tools an enterprise customer gets — none of that was disclosed. Security and privacy are said to be "built in from the outset," but no detailed enterprise security document was provided.
Desai's appointment, in turn, openly signals Meta's intent: selling enterprise AI agents looks more like selling enterprise software than selling advertising — which is why the company brought in an outside leader with Cloudflare and ServiceNow experience rather than promoting from within. It also signals how Meta intends to justify its AI infrastructure spending: turning the Muse stack into a paid product line creates a second revenue stream from the models.
Analysts caution, however, that some products listed in the announcement may not be fully formed yet — for example, the Muse integration for small business was said to work with tools like Asana, Zoom, and Slack, but no technical details were given.
Uzbekistan context
For companies in Uzbekistan using Meta's business tools (advertising, WhatsApp Business), this news has practical significance: if Meta starts selling AI agents as an enterprise product, local businesses may also gain new automation tools. In particular, programmatic interfaces like the Muse API could become applicable solutions for companies serving customers in Uzbek — for example, in automating repetitive processes such as taking orders, answering customer inquiries, and preparing documents. However, with pricing and availability still undisclosed, local teams remain in a watch-and-wait phase.
